Keratin is naturally present in our skin, nails and hair. Keratin is in the surface of the hair structure and makes it strong and healthy, it gives elasticity and structure. As the time goes by, keratin gets weaker in the hair structure and the hair become frizzy and fragile.  When the keratin-added BioMagic Hair Color Cream is applied to hair, the keratin repairs the general structure and gives volume to the hair. In addition to making the hair silky, bright and smooth, the keratin-added BioMagic Hair Color Cream strengthens the hair against sunlight, wind or extreme heat changes and the external chemicals such as UVA.